Hitachi’s SimpleTOUGH Portable USB 2.0 External Hard Drive may look stylish but don’t let it’s exterior fool you. Beyond the beautiful rugged exterior lies an even tougher, stronger and ultra durable USB 2.0 portable hard drive. Capable of withstanding some pretty harsh treatment while providing utmost data safety and protection for it’s Award-winning Hitachi hard disk drives within.

How tough you ask? SimpleTOUGH is built to survive a 10 foot drop onto hard concrete as well as up to 1 ton of pressure.

Another great feature is the integrated USB cable. With a detachable cable found in other USB portable drives, you have one more item to worry about. SimpleTOUGH took care of that.

Hitachi SimpleTOUGH Portable USB 2.0 External Hard Drive (640GB) is available for pre-order at Amazon.com for $179.