Statistics show that side impact car crashes are usually deadlier than front or back impacts. It does make sense considering there’s only the width of the doors absorbing the forces of impact. And there’s hardly any energy dissipating structure strong or sizeable enough to sufficiently protect car occupants. Not all parents can afford a car that comes with two dozen airbags to protect occupants from a crash at every possible angle.

Safety 1st recognises the threat of side impact crashes to children and has come up with Air Protect™ Technology. Safety 1st Convertible Car Seat with Air Protect shields toddler’s head with specially designed air padded cushions. In an accident, when a toddler’s head hit an air padded cushion, it releases air precisely to dissipate the energy of side impact. Do not mistaken this with common air-bag technology found in our cars.

It fits rear-facing infants from 5-40 lbs. and 19″-40″ and toddlers forward-facing from 22-50 lbs. and 34″-45″. QuickFit™ Harness System adjusts harness height from the front in one easy step without uninstalling from the car for children up to 50 lbs. One Click LATCH installation system allows for faster and easier installation when moving between vehicles.

Available for order at Babies”R”Us for $249.99.